How K-Pop is Taking Over Europe: A Fan's Look at the Growing Trends of K-Pop in Europe

K-Pop is currently a global phenomenon and has been for a while, but it has not always been that way. In my post, How K-Pop & J-Pop Have Historically Fused with Western Music, I discuss how it began in 1992 with Seo Taiji and Boys. This time, we will go into a different discussion focusing on K-Pop's spread to Europe and how it has developed into the big success it is there now. 

K-Pop started to become big in Europe in the early 2010s with the "SM Town World Tour in Paris" that sold tickets to 14,000 fans and through a Rain concert in Germany (The Rise of K-Pop, 2023) (k-pop-concert.com). The stats, while not seemingly big, led to even bigger K-Pop concert ticket sales in 2022 with another concert in Germany that saw 65,000 ticket sales (Assis, 2022).

There are many reasons that K-Pop is resonating with European fans. Something I've noticed from watching concerts and music videos on YouTube is that they are all high in their production value. There is a high international appeal because the K-Pop genre uses a lot of foreign influences in the music. Perhaps the reason it's successful in Europe is because some songs have been influenced by European Pop to a certain degree (specifically from Sweden). Through this Spotify link, one can find hundreds of KPop songs that have been written by Swedish producers: kpop songs written by swedish producers (Astrid, accessed March 15, 2025). 

The reason I made this post is because I have noticed significant traffic through this blog from European countries such as Germany and Austria as well as France and Switzerland to a certain degree. So I wanted to reach out to my European followers. Europe along with its countries is very interesting and it's also interesting to learn that there is a significant number of Europeans that like K-Pop music. 

To me, this information was exciting to learn. How exciting has it been for all of you? Thank you all so much for following my blog.