IVE is the newest generation of a K-Pop group that I have reviewed on this blog so far. Thus, this new review brings a lot of excitement for both other K-Pop fans and me.
First of all, I just wanted to say that my first IVE song was "I AM" followed by "I WANT" (the Pepsi Korea colab) as my second song. I'm so glad they are putting out more songs because I enjoy their singing style very much (who else agrees)? About "Rebel Heart", I happen to love the fact that the influences from "I AM" and "I WANT" can be heard in the music (STARSHIP, Youtube, 2023;2025).
Everything about the song and video is pretty much great, but there are some imperfections to discuss which through having in music videos makes the group much more talented than if every single aspect of their music video and singing was perfect. What made the music video unique was the decision to have Yujin, Gaeul, Rei, Liz and Leeseo start off the music video with their solos. For each one, we see Yujin's intense dance moves that tell a story, Gaeul's individuality with regards to her pets, Rei's trendy fashion sense, Liz's free roaming personality on her bike and Leeseo dressed as a bride adds to the overall meaning of the song with relation to its title.
As the song progresses I love the message that they present both in Korean and English. Their singing seems to be uniting everyone around the city after the midpoint. It makes it very heartwarming to see everyone else get together and to see the six member get together to sing at the end of the video. The song has a lot of positive vibes in both its message and the emphasis on friendship.
With all of that being said, I did not find the music video to be 100% perfect as I would have liked the ending portion of the song to last a little bit longer. Nonetheless it was perfect in every other way and with that I provide my ratings below:
Production Quality: 10/10
Uniqueness: 10/10
Choreography: 10/10
Singing: 10/10
Song Length/Ending Length 8.5/10
Overall: 48.5/50
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